Hennessy End of Year
For the art direction, we aimed to create something within the Paradis universe that subtly hints at Christmas, without being too obvious. The goal was to maintain the brand’s timeless elegance while evoking a refined, festive atmosphere that resonates with the spirit of the season.
At the core of the campaign was the motion design, which played a key role in bringing the project to life. The motion design approach led to the extraction of five key visual elements, capturing the essence of the Paradis universe.