Hennessys Lunar Year
I envisioned the PR shoot as a poetic expression of Shuting’s bold, colorful style and her deep connection to nature. To bring this vision to life, I placed the bottles within a lush, immersive floral environment, carefully curated to reflect her vibrant aesthetic. Her artwork served as a striking backdrop, seamlessly blending with the surrounding flowers to create a harmonious and dreamlike setting
The concept was designed to highlight the fusion of fashion, art, and tradition, celebrating the collaboration in a way that felt both elegant and deeply meaningful. This direction captured not just the beauty of the designs but also the essence of storytelling through visual composition.